"THIS NEW SoHo" Episode Guide

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 Episode 1: Ground Zero

Air Date: April 28, 1998

 

And so it begins...

 

Tom Vassos

'Internet myopia' is the catch-phrase of this kick-off episode. Tom Vassos drops in on the Toronto Fashion Incubator (TFI), the real-life small business for "This New SoHo" and catches up with Susan Langdon, the Executive Director of the TFI, and two budding young fashion designers, Crystal Siemens and Serena DeParis. The IBM Aptiva computer they recently purchased is still in its box, and they are excited about learning how to use the 'right tech tools' to grow their businesses.

Taking a breather from the fast-paced world of fashion design, Tom and the new SoHo recruits talk about what they expect over the next 16 weeks. From this conversation over coffee, it is clear to Tom that Susan, Crystal, and Serena are off on the right track. Full of ideas and enthusiasm, they looked at all the steps involved in their businesses, from start to finish, and thought of how computer technology and the Internet could assist them. For example, some of the interesting ideas they brainstormed include:

The TFI's brand new computer!

By taking this approach, they avoided the accursed 'Internet myopia', an affliction which often results in these technologies being implemented with a very narrow focus. For example, how many times have you heard about 'selling on the Internet'? With the amount of air-time that 'selling on the Internet' gets, you would think that's all it can do for a business.

In reality, the Internet can do much more for your business than just 'sell'. In fact, the Internet is also great for reducing your long-distance phone charges, creating your business plan, finding financing for your venture, checking the credit of your customers, finding out what your competitors are up to, and letting your customers and suppliers know what you are up to. The use of computer technology and the Internet in your business are limited only by your creativity and enthusiasm, and over the next sixteen weeks, "This New SoHo" will show you how.

  

Hot Links

 

Want to learn more about the topics covered this week? Then check out these great web sites and resources:

 

The Fashion Incubator

www.fashionincubator.on.ca

325 Adelaide St. W., Toronto, ON M5V 1P9

Phone: (416) 971-7117

Fax: (416) 971-6710

Strategic Internet Marketing-- The Web Site!

www.mcp.com/sites/0-7897/0-7897-0827-2

www.interlog.com/~jac/aboutbook

Learn more about what the Internet can do for your business and how to get a copy of Tom Vassos' best-selling book, "Strategic Internet Marketing"

Strategic Internet Marketing

 

Your Small Office

www.smalloffice.com

 

Ace Canada

www.ace.canada.ca

Learn about Ace Canada, which promotes entrepreneurship at the college and university level through a chapter system

Have You Got What It Takes?

 

Do you have what it takes to run your own small business? Find out by reading Douglas Gray's self-diagnostic book available from Self-Counsel Press

 

Cast

 

Mark Schneider		CTV - Host of "Digital Desktop"
Tom Vassos		IBM e-business Advisor and Host of "This New SoHo"
Susan Langdon		Executive Director, Toronto Fashion Incubator
Crystal Siemens		Fashion Designer
Serena DeParis		Fashion Designer

  

Production Credits

 

Carol Davidson		Field Producer
Ross Macintosh		Camera
Marek Piekrzewski	Audio Technician
Anthony Leong		Senior Web Editor

 


All episode summaries and supplemental information written by Anthony Leong, with material and assistance from Tom Vassos, his book Strategic Internet Marketing, and Mark Schneider.


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