"THIS NEW SoHo" Episode Guide


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Meet the Cast of This New SoHo


Tom Vassos

Tom Vassos has been actively involved in the Internet and Open systems market place since 1986. He is the globe-trotting e-business Advisor for IBM Canada by day, and author of Internet marketing books by night. With his best-selling book "Strategic Internet Marketing" (Que Books), Tom has become the acknowledged expert in the relatively new field of Internet marketing, and is frequently asked to speak all over the world (his speeches and numerous articles have been translated into a dozen languages). And when he's not doing that, Tom can be found teaching marketing and technology courses at various universities and colleges. His most recent teaching assignment was at the University of Toronto's Rotman School of Management, teaching an MBA-level course on... you guessed it, Strategic Internet Marketing.

Susan Langdon

In her twenty years in the industry, Susan Langdon has demonstrated time and time again her enthusiasm and devotion to the advancement and promotion of Canadian fashion. Since her graduation from the Fashion Design program at Ryerson Polytechnic University in 1977, Susan has made an impact by sharing her expertise as a lecturer and generously donating her time and effort to a variety of charitable organizations. Her current position as Executive Director of the Toronto Fashion Incubator is the culmination of her tireless efforts, a one-of-a-kind institution designed to support and nurture new business entrepreneurs in the world of fashion. Not surprisingly, Susan was honoured with the 1996 City of Toronto's, Excellence in Fashion, Industry Achievement Award.

Crystal Siemens


With her distinctive fashion creations that layer textured and sheer fabrics in an unusual but elegant manner, Crystal Siemens is at the forefront of Canadian fashion design. The original designs of this rural Saskatchewan native have won her both critical praise and steady growth for her three-year old label. You only have to turn to Women's Wear Daily, Elle, or Fashion Television to see models sporting Siemen's award-winning designs, or visit one of the many specialty and department stores across Canada to purchase one of your very own.

Serena DeParis


Serena DeParis graduated with honours from the International Academy of Design in 1996, and quickly made a splash in the Canadian fashion market with her own colourful line of high end street and club wear. Within its first year of operation, the Serena DeParis label has garnered much attention from both buyers and the media, and she is definitely a talented fashion designer to watch.


Toronto Fashion Incubator Logo

Officially known as the Toronto Centre for the Promotion of Fashion Design, the Toronto Fashion Incubator is a non-profit small business incubator that specifically serves the fashion industry. Located within Toronto's King-Spadina Fashion District, this stimulating environment provides rental facilities, shared equipment, managerial assistance, and training for budding young fashion designers, allowing them to enhance their business acumen while reducing the risk of failure. The reputation and the uniqueness of the TFI as a centre of innovative talent has encouraged other cities all over the world to establish their own 'fashion incubators'. Among the Canadian fashion designers that had their careers launched in the TFI are Joeffer Caoc, David Dixon, Mimi Bizjak, and Anne Hung.

Anthony Leong

Senior Web Editor Anthony Leong's working experience has encompassed a wide range of responsibilities and achievements. After graduating from the University of Toronto in 1990 with a B.Sc. in Pharmacy, Mr. Leong became a licensed pharmacist associated with Shoppers Drug Mart, the largest drug store chain in Canada. Within two years Mr. Leong became a franchisee within the chain, and successfully opened and operated the first twenty-four-hour drug store in Hamilton not long after. Following record sales increases at this location, he moved onto his second location in Scarborough. Two years later, after building sales to the five million dollar level, Mr. Leong entered the MBA program at the University of Toronto to study marketing, from which he graduated in 1998. Currently, Mr. Leong is a pharmacist with Shoppers Drug Mart with occasional freelancing work.

In addition to nurturing the professional aspects of his life, Mr. Leong has also cultivated his creativity and what he considers his core competency: writing. Starting with short stories and poetry during his early school years, he moved onto more complex narratives in the later years, such as the completion of his first full-length novel, "[regret]", in 1995. In the past two years, his writing has focused on screenplays, and he is currently having his work evaluated by producers. Mr. Leong is also the resident film and genre television entertainment editor on Embanet, a private electronic network connecting business schools around the world, a natural extension of his dual passions of film and writing.

In 1987, Mr. Leong founded Love in Fall Productions, named after its first production. The company lay dormant for nine years until the summer of 1996, with the release of the feature film, "Stuck", a production of Mr. Leong's first full-length feature screenplay. This was then followed up in 1997 with the comedy short "Sling Blade II: Carl On Patrol". When he is not producing and directing his latest film, Mr. Leong spends his free time writing screenplays of many genres, including romantic-comedy, action-adventure, arthouse, short film, and hour-long television drama.

In 1998, in addition to serving as Senior Web Editor and providing production assistance for the new television series "This New SoHo", Mr. Leong has joined the staff at the Detroit-based Eyepiece.com in the capacity of Entertainment Editor for this new on-line magazine.

All episode summaries and supplemental information written by Anthony Leong, with material and assistance from Tom Vassos, his book Strategic Internet Marketing, and Mark Schneider.

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